SEO & Digital Marketing Portfolio
Optimizing Performance, Growing Engagement, and Driving Conversions
About Me
I’m Sanika Sardesai, a passionate Digital Marketing expert with hands-on experience in SEO, content strategy, and advertising campaigns. Over the past few years, I’ve helped brands optimize their online presence through well-crafted SEO strategies, Google Ads campaigns, and data-driven content. My expertise includes keyword research, on-page & off-page SEO, AdSense monetization, and conversion-driven marketing.
CASE STUDY 1:- Boosted traffic using strategic keywords and SEO for RG Digital Printing
At RG Digital Printing, I implemented a comprehensive SEO strategy that resulted in a 30% increase in organic traffic within a short period. The goal was to enhance the company’s online visibility, drive relevant traffic, and improve overall website engagement.
Challenge
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The website had low organic visibility with limited keyword rankings.
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Existing content was not optimized for search intent.
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Slow loading speed and lack of proper on-page optimization.
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Google AdSense approval was not in place, restricting monetization opportunities.
My Approach
1. SEO Audit & Competitor Analysis
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Conducted an in-depth website audit using SEMrush and Google Lighthouse to identify performance bottlenecks.
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Performed competitor analysis to benchmark against leading printing service providers.
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Discovered high-potential, low-competition keywords using keyword research tools.
2. On-Page Optimization
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Optimized meta titles, descriptions, and header tags for primary and secondary keywords.
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Implemented keyword-rich content without compromising readability.
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Improved internal linking to boost page authority.
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Compressed images and applied caching to enhance site speed.
3. Content Strategy
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Implemented a content focusing on user search intent and seasonal demand.
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Added long-tail keywords and optimized for local SEO.
4. Google AdSense Monetization
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Applied for Google AdSense after meeting quality content and user experience guidelines.
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Ensured a mobile-friendly, fast-loading website to meet AdSense criteria.
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Achieved approval within 2 months.
CASE STUDY 2:- Enhancing Website Performance and 50% More Impressions
A well-functioning and fast-loading website is crucial to delivering a seamless experience for customers. Recognizing performance issues, I implemented a series of technical and content optimization strategies. These changes resulted in a 50% increase in impressions and significantly improved user engagement.
Challenge
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Slow page load times affecting user experience.
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Poor Core Web Vitals scores.
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High bounce rates leading to low user retention.
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Inefficient website structure impacting visibility on search engines.
🛠️ My Approach
1. Website Audit and Diagnosis
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Conducted a comprehensive audit using Google Lighthouse and PageSpeed Insights.
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Identified issues like unoptimized images, unused JavaScript, and render-blocking resources.
2. Performance Optimization
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Implemented lazy loading for images to improve initial page load.
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Minified CSS, JavaScript, and HTML to reduce overall file size.
3. Mobile-First Optimization
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Enhanced responsive design using CSS media queries.
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Improved mobile site speed, reducing the load time from 5.5s to 1.8s.
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Ensured the website passed Google’s Mobile-Friendly Test.
4. Content Refinement and Structured Data
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Applied schema markup for business details, improving local search presence.
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Added relevant alt tags and descriptive file names to images for accessibility and SEO.
📈 Results Achieved
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50% increase in impressions within 2 months.
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Reduced bounce rate by 30%.
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Improved website load time by 67%.
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Boosted website’s Core Web Vitals score to pass Google’s recommended metrics.
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Increased session duration by 40%, indicating better user engagement.
Skills & Expertise
Contact Me
If you’re interested in collaborating or have any inquiries, feel free to reach out!
