Analytics and Reporting

Engagement Rate of Deepeepaper in Google Search Console

  • Monitored website traffic and user engagement using Google Search Console.
  • Analyzed visitor demographics and geographic distribution to understand audience reach.
  • Tracked engagement metrics and traffic trends to support marketing optimization and reporting

Tools Used

  1. GA4
  2. WordPress
  3. Answer the Public
  4. Ubersuggest
  5. Lighthouse(page optimization)

 

GA4 Dashboard of Inkspire Prints

 
  • Monitored live website visitors using the GA4 Real-Time dashboard.
  • Tracked active users, geographic locations, and user engagement in real time.
  • Used live traffic insights to monitor website activity and visitor behavior
Project: Website Performance Monitoring using Google Analytics 4
-> Objective

Monitor website traffic, user engagement, and visitor demographics to understand website performance.

Activities Performed

  • Configured GA4 tracking for website analytics.
  • Monitored real-time active users.
  • Analyzed visitor locations and geographic distribution.
  • Tracked website engagement and user behavior.
  • Reviewed traffic insights to support marketing decisions.
  • Interpreted analytics data to identify audience trends.

Abandoned Cart Recovery Emails

  • Created automated email reminders for users who abandoned carts
  • Sent follow-up emails within:
    • 1 hour (soft reminder)
    • 24 hours (discount incentive if applicable)

👉 Tools: WooCommerce / Mailchimp / CRM

Abandoned cart users

  • Identified 188 abandoned carts from WooCommerce/website analytics
  • Users added products to cart but did not complete checkout
  • Potential revenue leakage detected in checkout funnel
  • High drop-off rate at checkout stage (mobile vs desktop analysis if available)
  • Analyzed abandoned cart list by:
    • Product type (most abandoned items)
    • Cart value (low vs high-value drop-offs)
    • Device type (mobile vs desktop)
    • Time of abandonment (peak drop-off hours)
  • Identified friction points in checkout flow (if applicable):
    • Shipping cost visibility
    • Payment step drop-off
    • Login requirement issues

Results

  • Recovered a portion of abandoned carts through email follow-ups and incentives
  • Improved engagement from remarketing campaigns
  • Generated warm leads from abandoned users
  • Increased checkout completion rate after optimization suggestions (if measurable